Are you interested in starting your own business? Millions of people will answer this question with a resounding yes, and the numbers have increased dramatically with the recent financial meltdown, but most of them will never get even close to having a business that actually makes money. The reason for this discrepancy is that most people do not understand one simple key to building and maintaining a profitable business.
Whether you are thinking about online business opportunities or traditional offline businesses, if you don’t understand and exploit this key to business success you are wasting your time. Since commerce started thousands of years ago when one tribal member constructed a spear and traded it for some beads to another member this truth has been playing itself out. You must solve a problem for your customers if you want to stay in business very long. In this example, the spear maker needed beads to make his wife happy and the bead maker needed a spear to get dinner, again to keep his wife happy.
Now you may be telling yourself, “Well that’s obvious,” but if it is then why do so many businesses fail every year? If they were solving problems or fulfilling needs for their customers don’t you suppose the business would still by chugging along making money? Of course it would.
Most people start a business because they have a passion but it is only after investing large amounts of time, effort, and money that they finally start thinking about the customer. This is completely backwards. If you want to increase your chances of success dramatically then start with the potential customer. What do they want? What do they need? What is the desire they have which you can fulfill?
A very famous American businessman said, “Give people what they need and you can write your own paycheck every day.” Focus on the customer first and the rest falls into place.