How to Make Your Restaurant Sales Go Up When the Economy Goes Down


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When the economy is down, people cut back on unnecessary spending, including eating out. Restaurants are always hit hard by a recession and you need to work strategically to keep your restaurant a profitable venture. Here are a few hints that will help you make your restaurant sales go up when the economy is down.

Don’t Lower the Prices

Your first instinct may tell you that lowering your prices might draw in more customers. Resist that temptation. Your suppliers aren’t going to charge you less just because your business is slow, plus you’d have to pay for new menus. Instead, offer coupons at your website for added incentive and savings.

Be a Mentor Your Staff

Your staff is the real key to your success, but they need you to set the standards. Train each of them to provide the best customer service possible, make sure they practice portion control, and reward them for a job well done. Let them earn the honor of being your restaurant’s employee of the month , give them a small monetary award, and put their picture on your website publicly congratulating them.

Don’t Stop Marketing

Now is not the time to stop marketing and attracting new customers; it is, however, time to strategize and use the most cost effective marketing possible. If you haven’t done so yet, now’s the time to invest in a website for your restaurant. A great restaurant web design not only helps people discover your eatery, it also makes your business run more smoothly and efficiently.

You and your employees won’t have to spend near as much time on the phone. Customers can get answers to questions like what hours you’re open and you’re special of the day right on their PC or mobile device. They can make reservations, order carryout, or even write a review about your great food and excellent customer service.

You might think that setting up a website for your website would be too complicated or time-consuming, but you’ll be surprised how painless it is when you work with an experienced restaurant website designer. A good website can be your most valuable weapon during a down economy.


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