Protecting Your Company’s Name


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It seems that there are no limits when a person decides to tarnish the name of a person or a company.  The person will go on a full scale attack that includes posting up bad blog posts, recording negative reviews and putting bad comments anywhere and everywhere.  Some unscrupulous people will actually go so far as to claim the name of a person or company and do untold damage.

Taking the Name of Another

Taking the name of another company or person is as simple as purchasing a website domain name.  After signing up the website under the name of the person or company, it is a simple matter to start publishing any negative content that they want.

Simple Example

Let’s propose that you are the owner of ABC Accounting Services.  During the years of conducting business you came across a client that just didn’t like you.  This person was not happy with anything you did and the relationship ended on a bad note.  In order to extract a little revenge this former client registers a new website with the name ABCAccountingServices.net.  (This is only a hypothetical example, any resemblance to a real company is coincidental).  The former client then starts to make false claims about your company and services.  People looking for ABC Accounting Services are likely to find this website and see all the untrue claims.

Good Counter Strategy

One way to control your online reputation management is to register websites that are various forms of your company name.  For instance, you could register ABCAccounting.com, ABCAccountingService.com, ABCAccountingCompany.com and so forth.  Once you have registered the name then this prevents another person from getting that same website name.  Of course, this is not the only way to handle your reputation management but it is one easy step that can be completed by the majority of companies.


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