Making decisions on the Appropriate Lettering Sizes for Vinyl Advertising Banners


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We venture to look at four of the factors you need to take into consideration when making decisions on the appropriate lettering sizes for vinyl advertising banners. This is against a background where many of the people involved in the design of such banners tend to face a dilemma, when it comes to making decisions on the right lettering sizes for the banners.

The sort of lettering we are referring to is specifically that of the ‘self-sticking letters’ which are normally attached onto the vinyl banners, creating the words through which the advertising messages are carried across. The vinyl banner sheet, as bought from the store, is akin to a plain book page, which then has to be written on. The ‘writing’ in this case is done using the self-sticking letters. These come in a variety of sizes. The dilemma facing the designers arises out of the fact that they can’t afford to use lettering which is too small, because if they do so, their banners may be unreadable. Neither can they afford lettering which is too huge, as it would be wasteful, and potentially off-putting to the readers.

Ultimately, the factors you need to take into consideration when making decisions on the appropriate lettering sizes for personalized vinyl banners include:

The distance from which the banners are to be viewed. If, for instance, the banners are meant to be hung across a road (meaning that the targeted audience will be viewing them from below), it makes sense to use big letter sizes. On the other hand, if the banner is meant to be viewed at eye-level, hung on the sides of a wall (or something of that ilk) the lettering should be reasonably small.

The medium against which the banners are to viewed. If the medium against which the banners are to be viewed is bright (for instance, a brightly colored wall), you may need to go with bigger letters, in order to give them prominence against the bright background. If, on the other hand, the medium to be used is dark, and the colors of the letters you are planning to use are bright, you may use smaller (but bright) letters, and they will still stand out against the dark background.

The length of the message in the banners. If your message is carried in a single word, you can afford to use super-sized lettering (to give the short message maximum exposure). On the other hand, if the message to be contained in the banners is several sentences long, and you use large letters, you may end up exhausting banner space before you get space for each letter. In any case, such a banner would look weird, and people may decide to avoid looking at it!

The colors to be used for the banner lettering. Generally, if you are using darker (duller) colors, you will have to go with bigger letter sizes, if you are to catch anybody’s attention. On the other hand, if you are using brighter colors, you can use smaller letter sizes, and still catch people’s attention with your vinyl advertising banners.


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