Do You Need a Degree to Be an SEO Copywriter?

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Working from home as an SEO Copywriter is a very unique job and more people than ever are taking this opportunity to build a freelance business which is flexible and potentially lucrative by writing high quality, search engine optimized content for websites. However, if you don’t have a university degree does that mean that your dreams of working as a freelance SEO Copywriter cannot come true?

Experience Speaks For Itself

Yes, it is true that some of the really prestigious job postings for SEO Copywriters state that they require at least a BA Degree in Journalism, Marketing, English or Communications. In many cases, having a degree might give you some advantage over other applicants.

However, if you don’t have these qualifications you can still build your own career in SEO Copywriting. You can head to Odesk.com, Elance.com, or one of the many other freelance writing websites. Build yourself an impressive portfolio that highlights your skills and experience, add a few samples of your writing, and start bidding on jobs.

You will have to start with some of the smallest and lowest paying work in the beginning, but once you build your reputation and do a good job, the better contracts will start rolling in. After a while, you will be able to say that you have been SEO Copywriting for months or even years and you will be able to show off a portfolio of great links to your high-quality work. At this point, most people won’t even ask if you have a degree because your experience will speak for itself.

The Target Keeps Moving

Even if you did have a degree in SEO Copywriting, it would quickly become obsolete within the first few years or even months that you were in the business. The internet search world is constantly evolving, and Google changes its policies and behaviours as quickly and frequently as a fashion model changes her clothes. If your degree had taught you how to achieve success with a set formula for SEO, those same methods could be defunct a month after you graduate.

SEO Copywriting is a very fluid field, and copywriters need to be like surfers riding the very tip of the wave of online trends. They have to be one step ahead of the current developments on the web so that they can give their clients the competitive advantage.

Save yourself the ridiculous student loans and teach yourself instead. Do lots of research into how SEO Copywriting works and keeps you up to date on what is happening online!

What it Really Requires

There is no internationally recognized university degree in SEO Copywriting that you can take, so what are the qualifications for the job?

First of all, you need to be a great writer and you need to love writing. You will be crafting content such as blogs, articles, press releases, and more which will be very important for your clients, so you need to have an impeccable grasp of grammar, sentence structure and spelling so that you don’t make an errors.

You will need to love writing, because you will be doing a lot of it! You also need to be interested and excited about how SEO and internet marketing works, and be constantly keeping yourself up to date on this subject.

You need to be able to come up with creative ideas and fresh approaches, even when you are writing about the same topic for an on-going client for a long time.

Other desirable qualities include self-motivation, organization, communication and time management skills.

If SEO Copywriting sounds like your dream job and you feel like you have what it takes, what’s stopping you?

Do you need to have a university degree to get a job in SEO Copywriting?

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The Power Of Writing

Many businesses are looking toward the future in order to help boost knowledge about their products and services as well as to be able to present themselves in a straightforward and clear way. Some of the greatest ways in which to spread business for a company stem from being able to present a strong and clear advertisement or set of information about a company or business. Though many who are in business are very well educated and have specific topics and skills that make a company run and progress, they may also need to enlist the help of a web copywriter. These types of writers are those that can take information about a company and present it in its best light in a quick and thorough fashion. This is especially helpful for creating more hits to company websites, blogs, and other online sources. As is very well known, SEO articles and other types of keyword articles are those that provide enough density of keywords to be viable for a phrase when typed in a search engine. This does not necessarily mean that articles will be all keyword and no actual information, but rather that a specific word or phrase will be able to flow throughout a document while providing information about it and pointing consumers in the direction of a company.

A web copywriter is a specific type of copywriter in that they write mainly for documents and text that will end up being available online. Because a web copywriter can use specific techniques to write a general yet informative article that can easily be web-based, he or she can also cater to a certain writing style that a company needs. Through the writing skill sets and capabilities that these copywriters have, they are able to bring power to a presentation or idea without distracting from the subject or topic at hand. The ability to retain that focus while writing numerous articles at a fast pace may not necessarily be feasible for everyone, but these writers are trained and have experience in doing so. Because of these talents and skill sets, these copywriters are able to bring a company forward and help them to grow simply through the persuasive power of the right words in the right place. As a consequence of using web copywriters’ skills, companies can reach more people, create a bigger splash in the world of a product, service, or idea, as well as improve the knowledge about their company, what it stands for, its willingness to work honestly with those it encounters, and whom specifically it will serve.

Copywriting can enhance blogs, websites, category descriptions, sales pages, and so much more.  Take the time to find a good copywriting service and you’ll see you business start moving towards success.

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