Small Businesses Can Benefit Significantly From Online Advertising

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It is quite evident that many small businesses do not have the money to undertake large advertising efforts. However, online advertising for small businesses is an affordable, effective way to contact a large audience and expand business efforts considerably. The efforts might be time consuming even for those campaigns that just target a specific geographical region. Even so, online advertising is still the most effective route to take.

SalesSpider.com is an online social network that allows businesses to set up online profiles, connect business professionals with potential clients and advertise in certain cities. Individuals can browse a free business directory that has companies categorized by industry and location. Social networking sites like these are designed to boost the online presence and profits of small companies.

Adwords

Ever since Google introduced Adwords, this product has become a favorite advertising method for businesses with very high revenues. Some Adwords campaigns make up a large portion of a business budget and have helped the site reach the top of the search results. Adwords offers pay per click ads and site targeting options for all types of ads. Google continues to expand this advertising machine so businesses have a greater chance of contacting millions of customers who use Google.

Classified ads

Classifies ads that can be found in a newspaper can also be found online but in a larger quantity. This advertising method is one of the most affordable methods to build a list of loyal clients. Small business owners must use the services of professional copywriters so they can make attractive ads that any visitor will sit up and notice right away.

Emails

An increasingly popular way to advertise involves sending a mass supply of emails. Various email lists can be rented or bought from a number of companies and categorized based on location, age, interests and other personal information. It is not enough that recipients will receive the email but they have to want to actually open it. The advertiser will need to put in an attractive headline that will make the recipients want to be interested in the email ad.

Compared to large, established businesses, many small businesses cannot afford a large amount of advertising or do not know how to navigate the world of online advertising. That is why there are plenty of resources and businesses that are out there to help small businesses that need assistance. Some companies will even help people who need to develop attractive ads in order to gain the most online users possible.

How To Get More Traffic To Your Website For Free

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As our economy continues to suffer, the possibility for being self-employed may seem near impossible to some.  In fact, you might think that starting your own small business may require huge amounts of cash or deep pockets when it comes to an advertising budget.  Nothing could be further from the truth.  From a marketing standpoint, the time has never been better to launch a business online.  Contrary to what one might think, despite our economic times, online retail sales are at an all-time high.  This is because it is quicker, easier, and, frankly, less expensive to do business on the internet.  In fact, it is a proven fact that companies offer more coupons and promotions to customers who shop online than they do in their brick and mortar storefront.  So, just when you thought having an internet business was too good to be true, think again.  The best thing you can do is get a website and learn how to get traffic to your website.

It used to be that companies had to fork over tens or even hundreds of thousands of dollars to get optimal marketing, but not anymore.  There are many excellent strategies that can get you great exposure on the internet for a low cost.  Google Adwords, for example, which are the sponsored ads on a Google search page, are a great way to start.  It only costs five dollars to open an account, and then you only pay when someone actually clicks on your ads.  Google also offers new advertisers a seventy five dollar voucher for opening an account, so the first seventy five dollars is on them.

Another great type of Google marketing is Google Places.  Google Places is completely free, and, best of all, it is very simple to open an account.  Simply Google “Google Places”, and click on the page to get started.  It will ask you some basic questions about your business.  Once you answer those questions, Google will send you a post card in the mail to verify your address.  Once you approve your address, your company listing can appear on Google places for potential customers to see.  Google Places results are the ones that have the little red flag next to them on the search results.

There are many other types of simple methods to use that are either free or low-cost.  The time has never been better to take your business online.  By doing so, and learning how to get traffic to your website, you’ll be able to reach millions of people instantly that can bring you business.  Do your research to see which strategies are best for you and your business.  Also, if you need a website there are many companies that offer free templates you can use.  Just do a Google search for website templates.  So, if you haven’t already taken your business online, I would greatly encourage you to do so now.

Stay At Home Jobs For Moms

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Thousands of women every month search online desperately seeking jobs for stay at home moms, but is it really possible to earn decent cash from home in your pajamas?  The internet is full of companies trying to sell this, that, or the other program promising riches, but what about real, honest, legitimate opportunities that full-time moms can do from home?  Do those exist?  Yes, they do.

Now, there are two ways to look at making money online from home.  You can either start a business. and advertise your business online, or you can work essentially as a contractor or employee for another company.  For the purposes of this article, I’m going to assume you do not desire to be the entrepreneurial type, so I’m just going to focus on opportunities for the aspiring at home employee/contractor.

Okay, first off, looking for stay at home jobs for moms that are not scams is just like looking for any other job.  You need to have an accurate assessment of what your skills are, and, even more important, what your work desires are.  While it may seem more of a romantic setting to work from home as opposed to working in an office, you need to remember that you’ll probably be working by yourself staring at your computer all day.  Now, while there’s nothing wrong with that, I just mention it to emphasize the importance of finding something you enjoy doing.

Alright, enough said about that.  With the plethora of options out there to legitimately make money from home, here are five that I feel are easy to access, don’t require up-front money to start, and can generate money rather quickly.

1)      MAKE MONEY AS A VIRTUAL ASSISTANT

If managing calendars, appointments, and general administrative tasks are what you have a knack for, working as a virtual assistant might be right up your alley.  Not only can you work from home, but you can make really good money doing it.  I know virtual assistants that charge $15-$20 per hour.

2)      HANDLE CUSTOMER SERVICE CALLS FOR COMPANIES

If you enjoy talking to people over the phone and feel that you may enjoy an opportunity in customer service, there are many companies like major airlines that will not only hire you to work from home, but, in many cases, will supply you with a computer, phone, and other equipment you’ll need to get the job done.

3)      FREELANCE WRITING

Article writers are a need for many companies.  Whether it’s for social media, internet marketing, or preparing a company’s monthly newsletter, there are lots of opportunities out there to make money writing.  Companies like www.odesk.com and www.about.com are good places to start.

5)     POST ADS ON YOUR WEBSITE OR BLOG

Do you have a website or blog that already gets good traffic?  If so, you can make money from it.  By subscribing to a free service like Google Adsense, you can post ads from other companies on your site.  Here’s how it works: when you subscribe to Google Adsense, you’ll be able to post a snippet of code on your site.  Google will read your site, and turn that code into either a text or image ad promoting a product or service from another company that is relevant to your site’s content.  It’s completely passive income.  You can’t beat that!

4)      MAKE MONEY FROM YOUR PHOTOS

While you may not consider yourself to be the best photographer in the world, if you’re at least decent at taking photos, you might be able to make money from them.  Sites like Istockphoto.com will allow you to post your images and sell a digital copy of them online.  Hey, why not?

About Online Marketing and Optimizing Your Website

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If you are planning on marketing something online it is important that you first learn how to optimize your website. You can optimize your website in several different ways but we are going to talk about one way in particular throughout the rest of this post. We are going to talk about how to rank #1 in Google. Of course you can’t expect to try some of the methods I will mention in this post and suddenly appear on the top page of Google; you have to work at each method and even if you work a lot everyday you might not reach the top because your competition is doing the exact same thing.

If you really pay attention and focus on what you are doing then you will be able rank much higher. So why would you want to rank higher in Google in the first place? Well, Google is the main search engine on the web at the moment and most of the traffic comes from Google. In other words people use Google to search for something in particular and Google displays a list of websites that are relevant to that keyword. So if you rank first on Google you will have a lot of visitors to your website and if you have a lot of visitors the chances of someone buying something or clicking on something within your website are quite high. So there are several things that you absolutely must work on; content, links, and your website’s structure itself. You want to write decent article regularly and it would be better if your article are grammatically correct so people can read and understand what you are going on about. IF you just write a bunch of gibberish on your website people will read the first few sentences and leave the websites assuming it’s just a scam.

The Basics of Online Reputation Management

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When information is posted online about a company or an individual, that information can drastically change the brand and reputation of the party in question. Many companies don’t realize how important online brand management can be, and they make the mistake of not worrying about their online image.

Why Online Reputation Matters

The reason this online information makes a difference is because this information can show up in the search engine results when a current or potential customer is searching for your company. Here is what happens:

When positive or negative information is posted online it is picked up by the search engines, and the content can be ranked in the results if there is any relevant information about your company or keywords that related to your company. When a potential customer begins to search online for your business, this information will show up in the results. This potential customer may have their opinion changed for the good or the bad, depending on the information that they read.

Who Needs Online Reputation Management?

The truth is that everyone needs online reputation management: small businesses, doctors, lawyers, contractors, and even individuals. In almost any business, there is often a time when someone is searching online for more information about the company or individuals within the company, and these are perfect opportunities to either improve or lower that person’s opinion of the company.

If you are not a business owner, then internet reputation management is still important because it affects your current and potential career. It is becoming more and more common for hiring managers to spend time looking for information online about potential employees, and this information may either hurt or help you in your career advancement.

Managing your online reputation can be a big job, but it is worth putting in the time and effort because the results definitely pay off in the long run.

Why Use An Outside Ad Agency or Marketing Firm?

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In many ways, technology and the Internet have made it very easy for businesses to do their own online marketing. It seems easy and cost-effective. However, there is more to good advertising than owning a website. It is money well spent to use an outside ad agency or marketing firm.

What Do You Really Know About Marketing?

Just because you run a good business operation, it doesn’t mean you know much about marketing. With the explosion of social networking, mobile apps, and online entertainment, the way ad agencies promote a business has changed drastically. Today’s ad professionals have to understand the way people gather information. Things like radio and print advertising are losing ground to popular online news sites, social networking sites and blogs.

The attention span of the average internet user is very short, so you have a very tiny window of time to get his or her attention. Professional marketing firms will do the research and find the best way for you to get your message across quickly and effectively. Today’s shopper likes pictures, brief descriptions and video.

Search Engine Optimization

It isn’t difficult to learn the tactics that will make your website and business easy to find online, but it is difficult to get preferred placement by the major browsers, like Google. Ad agencies and marketing firms usually have enough online clout to move their clients up in the search.

If you have an awesome ad campaign, you should still hire an outside agency with strong internet presence to place your advertising. This agency should be able to prove it knows how to do the market research that will get you the most return on your advertising dollar. An ad campaign that works on a news website won’t work on Facebook. A marketing firm will know how to manage both.

In fact, search engine optimization is very much geared towards social media. The search engines look for websites that are very popular, and therefore shared among many viewers. Think about those great YouTube videos your friends send you. That’s where you want your product to be advertised. Let an outside agency take care of that for you.

The outside firm will also make sure that your product is marketed to a target consumer, so that the people who will really do business with you will get to know your company.

How An Average Person Can Make Money Online

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The “make money online niche” is most likely the largest on the Internet.  It is not only highly profitable but many people want to do it.  Think about it.  Who doesn’t want to sit at home on their computer and make a six figure income?

Ah, if only it was that easy.

In a way it is that easy and so I have tried to narrow it does as succinctlyas I can.

I started with Internet marketing three years ago and now I make close to $3,000 a month with adsense.  There are other people making five and six times what I make so I do not claim to be the “guru” of my field.  But I have had a measure of success and I speak with other people in Internet marketing on a daily basis so I feel I have some wise experience to share.

And, so, here it is.

To make money online you need to find out what you know a lot about and write about it.  It is that simple.

Everyone is good at something.  Everyone has a passion or hobby that they are an expert in.

You need to find out what you are an expert on and write, a lot, about it.

Do not tell me that you are not an expert at something.

Even someone who has worked at McDonald’s will know a lot about something.  Maybe in their case it would be customer service, fixing a deep friar, running a fast food restaurant or managing a store.

Write about what you know and Google will reward you.  The search engine loves unique content.  I promise that if you have something interesting or informative to say the algorithm, which Google is based upon, will put your content above everyone else.

The average person just has to start a simple website, write about what he knows and Google will do the rest.  It is not difficult and nobody has an excuse.

Make it a point to devote just an hour a day to writing something useful.  That is all you need.  If you wrote one post per day you would have 365 articles written in a year. Those articles would bring in a lot of traffic and a percentage of that traffic would convert in any affiliate advertising you had.

Some of the most average people have created some of the most wealthy online empires since the Internet begin.

This article was written by Wesley Barras.  He has been writing for 13 years (since he was little) and has been professionally blogging for three years.  His work can be found all the major article directories around the world and he manages a portfolio of over 30 websites in various niches.  You can find out more about how he creates passive income online by going to his website.  Here he teaches people how they can use Google Adsense to create a stream of passive income without every having to leave their house.