Good Strategies For Freelancers

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Freelancers are generally thought of as having an unlimited list of clients and professional contacts, as well as being able to bag one job after another, which results in them being able to have a steady stream of income that is much more sizable than the ones they used to earn in their office jobs. As a result, this makes other people start thinking about becoming freelancers as well. The prospects are certainly very exciting and promising. Imagine being able to do the kinds of jobs that you like, and earning more than you did and without having to go through the daily commute as well. These factors help to push people to decide to quit their jobs and become freelancers.

Of course, you have to remember that freelancers didn’t attain their comfortable status without a load of work. Getting clients and making money don’t happen automatically for freelancers. You won’t have clients seeking you out and clamoring for your services just because you’ve decided to don the mantle of a freelancer. It takes work to gather all those clients, and creating a strategic plan is necessary for you to get your freelancing career started and to ensure its growth.

One of the most important things you should determine is what you intend to offer your clients. Just because you are skilled at a number of things doesn’t mean you have to offer all those to potential clients. Figure out what skills and services you know you are especially good at, and focus on and build those instead. Don’t spread yourself too thin, and have a solid focus for your offerings. Even if you think you will get more clients this way, this makes you less able to pay attention to your strengths and really develop those.

You should also think about how you intend to build your list of clients. Where do you intend to market yourself? How will you present yourself to your potential clients? What are you going to do to get in touch with them? Make sure that there is indeed a market for your services before finalizing your decision to become a freelancer. At the same time, you have to think about how you can cope in case of any difficulties you may have when trying to look for projects. There are times when you’ll have a lean season when very few projects are trickling in. It may also happen that your clients will begin working with a different service provider. In such cases, you have to know what to do to keep your business alive and how to retain your clients’ loyalty.

Implementing strategic plans isn’t just limited to major companies. Even if you are running a one-person operation, you want to make sure that you are guaranteeing your success and guarding against potential failure.

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Tips for Making a Career Change

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Starting a new career is never easy – in fact it’s usually anything but that. As exciting as it may be, it’s also scary and stressful, especially when you’re leaving one career to start a whole new path. Sometimes it may be because you’re finally taking the leap to pursue a passion and sometimes it may be because you are forced to find something new. No matter what is pushing you into a new career, though, there are a few tips to make the transition a little smoother.

  1. 1.      Make a solid plan

Deciding that you want to make a career change is easy in theory, but without having a solid plan full of calculated moves to get you there it can be all but impossible. Sit down and outline how you’re going to get to where you want and what you need to do in the meantime to make the transition. This will help alleviate some stress as well as keep you focused and driven towards success.

 

  1. 2.      Network as much as possible

As soon as you determine what career field you’re going to enter start networking. Attend different group meetings, luncheons, job fairs – whatever you can attend to start meeting people and making connections. This will help give you a good idea of the type of people you can expect to be working with on a daily basis and will help you to form friendships with like-minded people who can help you get your foot in the door. LinkedIn is a great source for connecting you to professionals in your field.

 

  1. 3.      Practice your interview skills

For people that have been out of the interview process for a while, jumping back in can be nerve-racking. Understand that not every interview is going to be a huge success, but that by practicing you can help to pad each one. Go over all of your skills that make you a strong asset to the position and talk it out with a friend or family member so they can critique you on where you may have weak answers to potential questions. Each trial run of an interview will make you more confident for the actual one.

 

  1. 4.      Beef up your resume

Spend some time doing some research on how you can become a bigger asset to the field you want to enter. Take some extra college courses – maybe even look into some online courses if you can’t make it to an actual class – or get some extra certifications. This will not only make you more prepared for the transition, but also show your dedication to succeed through bettering yourself.

 

  1. 5.      Don’t get discouraged

There will be discouraging moments in your career change, whether it’s the stress of telling employers you’re leaving or the lack of success at finding a new job. Keeping a positive outlook will help you stay focused, where getting discouraged and down on yourself will only hinder the process. Don’t let each setback define you.

Career changes will always be wrought with potholes waiting to trip you up along the way, however with a calculated approach you will be successful sooner or later. Staying focused and motivated will reap results in the end.

Author Bio:

This is a guest post from Laura Backes, she enjoys writing about all kinds of subjects and also topics related to internet service in my area.  You can reach her at: laurabackes8 @ gmail.com.

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Protecting Your Company’s Name

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It seems that there are no limits when a person decides to tarnish the name of a person or a company.  The person will go on a full scale attack that includes posting up bad blog posts, recording negative reviews and putting bad comments anywhere and everywhere.  Some unscrupulous people will actually go so far as to claim the name of a person or company and do untold damage.

Taking the Name of Another

Taking the name of another company or person is as simple as purchasing a website domain name.  After signing up the website under the name of the person or company, it is a simple matter to start publishing any negative content that they want.

Simple Example

Let’s propose that you are the owner of ABC Accounting Services.  During the years of conducting business you came across a client that just didn’t like you.  This person was not happy with anything you did and the relationship ended on a bad note.  In order to extract a little revenge this former client registers a new website with the name ABCAccountingServices.net.  (This is only a hypothetical example, any resemblance to a real company is coincidental).  The former client then starts to make false claims about your company and services.  People looking for ABC Accounting Services are likely to find this website and see all the untrue claims.

Good Counter Strategy

One way to control your online reputation management is to register websites that are various forms of your company name.  For instance, you could register ABCAccounting.com, ABCAccountingService.com, ABCAccountingCompany.com and so forth.  Once you have registered the name then this prevents another person from getting that same website name.  Of course, this is not the only way to handle your reputation management but it is one easy step that can be completed by the majority of companies.

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