8 Ways To Effectively Market A New Product

Cash Crate

No matter how good your product may be, without the proper marketing your business will not turn a profit. Though marketing can seem complicated to new entrepreneurs, there are a number of different ways that you can reach your target customer base without spending a lot of money. If you have just launched a new business or are adding a new product to your product line, consider trying one or all of these 8 ways to effectively market a new product.

– Send out an email blast. Email is a fast and inexpensive way to reach thousands of customers at once. If you can afford to, buying qualified email lists is a good way to find even more potential customers.

– Reach out to potential customers on the phone. The reason why so many telemarketing companies still exist is that this remains an effective way of relaying information to clients.

– Increase your online presence through paid advertisements. Whether you use ads purchased on search engines or buy advertising space on websites that are frequented by your target customers, this is a good way to get your message out to the right people.

– Host an event. A product launch does not need to be a big, expensive affair. Simply by setting up a table at a local restaurant and reaching out to all who walk in, you can increase your product’s exposure. During that event, make sure that you give out your embossed business cards and other professional business cards.

– Send out a press release. Writing press releases is easy and templates for effective ones can easily be found online.

– Write informational articles and post them online. Unlike other types of advertising, these articles can often be posted at no cost to the business owner and will often rank high on the list of search results.

– Give away free samples. This works especially well if your product is small and low cost.

– Create a website. No matter which other steps you take, it is absolutely crucial to establish a web presence for any product that you are trying to sell.

How to find a winning niche for your website

Surveys4Checks.com Get Paid to Take Surveys

I don’t need to tell you that there’s a lot of competition on the internet for visitors and traffic in any market but that doesn’t mean there isn’t room for someone new. The problem for new webmasters is which niche market do you try to dominate? Here are a few tips that helped me:

  • So many webmasters think they are working in a small niche market when it reality they are trying to compete in a global marketplace against companies with million dollar budgets. In my opinion a niche on the internet is a site that gets under 200 visitors a day.
  • People wonder how you can earn money online from so little traffic but as we all know quality beats quantity when it comes to internet visitors every time. Indeed I know of one small site that never gets more than 50 visitors a day but makes over $1000 a month, this is because the traffic is highly targeted and looking to buy.
  • Its only worth being in any niche if you know you can dominate it. A niche market is always working on small margins so the difference between being the No1 site and No2 will often be the difference between success and failure.
  • In order to be the goto person in any internet marketplace you have to become an authority in it.  The best way to do this is to produce lots of really specific quality content on the exact niche. This can sometimes mean creating 10s or even 100s of articles or blog posts which can be a lot of work but it’s the only way to become recognised as an expert.

The best thing by far about being an expert in any small market is that your site can often dominate for years with little or no extra work. This means you can spend your time on other projects and make even more money!