Having an online business presence is a great advantage when you know how to market it. There are many methods and tools one can use to do this and utilizing several of them will yield great results. One of those methods is article marketing.
Article marketing is done through an article directory. These sites host thousands of articles written by members, most of which include a link back to the writers website. Your articles can rank well on the search engines, thus generating views and clicks to your business. It’s also free!
First, you’ll want to find a directory. Ezinearticles.com is a great place to start, but there are many others, just do a Google search. You will need to create a profile and account. Utilize anything you can on your profile page. Keep it professional and to the point of your business. Include a picture, URL to your main website or business and take advantage of any opportunity on the profile page to include information about you or your business.
When writing an article, the end goal is to get clicks to your web page or blog. Your article should be defined, focused and informative. Depending on your product or service, you’ll need to tailor your article to a very specific topic or point. Don’t try to cover your entire business in one article. Choose one subject.
Once you’ve decided what your focus is, give good information but leave the reader wanting more. Articles written for a directory should be snippets or teasers between 300-500 words. Just enough to make the reader want to learn more by clicking to your website.
Most directories have what’s known as a resource box. This usually at the end of the article. This is where you are permitted to place your website link.
John Wells helps businesses go to the next level. One suggestion is using a software called Leadnetpro. Leadnetpro is a software lead generation tool that will take businesses to the next level.
- Helpful Tips For Article Marketing (AuthorityArticles.com)
- Article Marketing – A Great SEO Strategy (capturedtech.com)
How To Market Your Business Online With Articles by Steve