When the charm first came about, people did not care about its decoration. Instead, it was used to keep evil away. However, as time passed, people began to realize that charms work really well in jewelry. Queen Victoria really helped with this perception, as she ushered in a new age of charm wearing during the 1800s. The trend continues even now, as charms have become standard with most pieces of jewelry.
With that said, if you are a jeweler, you definitely need to think about adding more charms to your inventory. This goes beyond the old-fashioned charm necklace. Nowadays, charms are integrated into other pieces of jewelry, ranging from bracelets to earrings. And like necklace charms, they do not have to be affixed to one piece. They can be removed and placed on another, giving the wearer more freedom.
In any case, to make the most profit, you need to have a variety of charms in your inventory. Crosses and hearts tend to be the most common, but there are also birthstones and themed charms. For material, try to have a mix of silver, gold and platinum charms, as these metals are the most sought after. Just keep in mind that your silver charms might be the weakest, as the metal is prone to breaking. To prevent such a problem, you must do two things. First, you have to strengthen the charm with copper. Afterward, you need to sterilize it to cement the charms ductility. Both processes will cost you some money, but in exchange your charms will become more durable. In turn, your customers will be less likely to return your merchandise.
To sell your items, you can rent out a store andor you can sell online. The latter is recommended for new businessmen and women. It is cheap and very easy to operate. In addition, you gain more exposure by going online. This is especially so if you decide to sell your charms through eBay. With eBays popularity, you will probably get hits as soon as your listing is posted. But if this is not enough, you can gain additional exposure by advertising independently. In fact, if you do things this way, you can gain secondary income by selling ad space to other companies.
Now that you understand the potential behind charms, you probably want to hurry up and open your own store. Doing so will be easy enough, but remember you must acquire your inventory first. To do so, you will need to buy your charms from a wholesaler. Hundreds are available, but many will not work with you unless you have a business license. The ones that do otherwise may charge a monthly fee. Either way, if you want to sell charms at the cheapest prices, wholesaling is definitely the way to go.
- You Are Not Alone In Your Online Business (iamsellingtoday.com)
Make Money with Charm Jewelry by Steve