Pay-per-click advertising is a great way to get your business in front of a targeted audience. Offline businesses have used pay-per-click ads for years to gain new customers, introduce new product lines, or even test new markets. But what if you don’t own an offline business? If your business is driving traffic to retailers in exchange for affiliate commissions, you can still use pay-per-click effectively. There are just a few things you should keep in mind.
Using Squeeze Pages for Google Adwords
Google does not allow you to drive traffic directly to an affiliate product. Therefore, the most effective method is to use a squeeze page. A squeeze page is a single-page website with a sign-up box for collecting email addresses. You normally offer something free – generally a downloadable product like an eBook or an instructional video – that’s related to the product or service you want to promote. Those who are interested in your subject, sign up to get your free offer, giving you a way to contact them with other product offers.
To bring traffic to your squeeze page, you have to craft an ad for Google Adwords that will encourage them to click through the link and see what you are offering. For beginners who just signed up to become an affiliate, it’s a good idea to start with less expensive keywords to save money on your campaign. And remember, advertising in this manner does not net you instant commissions. Instead, it is a way to build a relationship with your readers for future sales.
Using Direct Affiliate Links with Bidvertiser
Although Bidvertiser is a pay-per-click advertising company similar to Google Adwords, it has a few different rules. Most notably, Bidvertiser allows direct links to an affiliate site. Many people have also found Bidvertiser to be cheaper for keywords due to the lack of intense competition on the site. You can get started with a free $20 promotional voucher and try it out to see just how it works for you. You still need to conduct keyword research and spend the time creating a compelling ad, though. Otherwise you’ll have poor click-through rates and even worse conversion rates.
Employing the Power of Social Network Sites with Facebook PPC
Social networking is becoming one of the most popular and fun ways to get your business in front of your target market. What once started as a place to find old friends and play games has now turned into the premier marketing platform for all kinds of businesses. Not only can they connect with their customers via fan pages and status updates, but pay-per-click advertising on social sites is far more accessible to small businesses than are the larger ad networks.
You can find keywords that are going for $1 or more a piece on Google Adwords for only a fraction of the price on Facebook. While you only have your ad shown within the Facebook community itself, there are millions of active users – and more are joining every day. You can create a fan page to point your ad link to, create a squeeze page, or just drive traffic directly to an affiliate offer. The flexibility and low cost of entry makes this method popular with new marketers, or those who want to test a market for profitability.
Whichever network you choose, pay-per-click advertising is one of the most cost effective ways to build an affiliate Internet Marketing business, as long as you take the time to find the best, most affordable keywords, craft a perfect ad, and choose the right advertising company for the goal you have in mind.
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