Importance of an Email Marketing Manager

Many businesses have adopted email marketing for promoting their services and goods, or for soliciting the opinions of customers for their new services and products. Campaigns involving email marketing can be quite daunting particularly if the company adopts online marketing as a secondary strategy. An email marketing manager who is experienced will have the required expertise to establish email campaigns which are a success.

Specialists of business marketing services are good choice for managing your account. They are knowledgeable in targeting the right clients and will design the email campaign in a way which will get a profitable response. All details from setting up of the campaign to analyzing the responses are handled by the manager. They can effectively take the action required on the responses received, whether it is an order placement or fulfilling requests for more information. The service will include testing and strategic planning as well. Business marketing services usually give a guarantee of 99% emails reaching the respective in-boxes of the clients.

If your business needs to take marketing surveys then these management services can help in detailed planning. They are capable of designing websites for collating responses or gathering and mining the received emails for the required data. For maximizing results they can also help in writing material, responses and in designing graphics.

A free consultation and evaluation can be scheduled with the email marketing manager to know the estimate of the fees charged by them. When you employ quality marketing concepts in your campaigns, you are bound to get superior results. Client lists can be acquired from the marketing consultants or you can depend on your in-house lists. The managers will keep you updated in real time on every step of the campaign and the results. Although you have hired email marketing manager you will be retaining complete control over the whole process. Expert advice in marketing is always crucial in achieving the required goals and you also save a lot of precious time.

8 Ways To Effectively Market A New Product

No matter how good your product may be, without the proper marketing your business will not turn a profit. Though marketing can seem complicated to new entrepreneurs, there are a number of different ways that you can reach your target customer base without spending a lot of money. If you have just launched a new business or are adding a new product to your product line, consider trying one or all of these 8 ways to effectively market a new product.

  • Send out an email blast. Email is a fast and inexpensive way to reach thousands of customers at once. If you can afford to, buying qualified email lists is a good way to find even more potential customers.

  • Reach out to potential customers on the phone. The reason why so many telemarketing companies still exist is that this remains an effective way of relaying information to clients.

  • Increase your online presence through paid advertisements. Whether you use ads purchased on search engines or buy advertising space on websites that are frequented by your target customers, this is a good way to get your message out to the right people.

  • Host an event. A product launch does not need to be a big, expensive affair. Simply by setting up a table at a local restaurant and reaching out to all who walk in, you can increase your product’s exposure. During that event, make sure that you give out your embossed business cards and other professional business cards.

  • Send out a press release. Writing press releases is easy and templates for effective ones can easily be found online.

  • Write informational articles and post them online. Unlike other types of advertising, these articles can often be posted at no cost to the business owner and will often rank high on the list of search results.

  • Give away free samples. This works especially well if your product is small and low cost.

  • Create a website. No matter which other steps you take, it is absolutely crucial to establish a web presence for any product that you are trying to sell.

Promote Your Business With An Email Marketing Campaign

If you are not among those hard-core businessmen who typically only send out advertisements to current and potential customers, and if you want to provide your customers with more than just touch and go, then perhaps you should look into creating an email marketing campaign to help promote your business.

English: Creating lifelong customer value with...
English: Creating lifelong customer value with your affiliate marketing business. (Photo credit: Wikipedia)

Just as the name suggests, email newsletters are like your ordinary newsletter; only, this is sent through the electronic mail and only to customers who have agreed to receive them. This is done either on a daily, weekly, monthly, or annual schedule, and is managed using an email campaign software package. What differentiates this from direct email marketing of sending advertisement messages is that the whole of your promotion message is packaged in an electronic newsletter which aside from containing advertisements about your business includes more information to meet the readers’ day to day needs. This not only gives solutions to customers’ problems through your products and services but entertains them as well.

This is a form of retention email and keeps your customers abreast with the newest promotions in a, shall we say, discrete way. This eliminates the wary feeling people get from being constantly bombarded by advertisements from different businesses’ email marketing campaigns. Think about this: if you add features to your newsletter that appeal to the human soul such as including jokes, stories, or practical guides to living that are in a way related to your business, people look forward to receiving the next issue of your electronic newsletter. This more than anything ensures that they will stay your part of your mailing list. Plus increase the possibility of them reading your advertisements. More than that, this solidifies your relationship with a current or potential customer. Customers will appreciate your effort of keeping them informed.

Electronic newsletter opens many possibilities for your business to expand its customer base through networks of satisfied and service-happy customers.