If you are not among those hard-core businessmen who typically only send out advertisements to current and potential customers, and if you want to provide your customers with more than just touch and go, then perhaps you should look into creating an email marketing campaign to help promote your business.
Just as the name suggests, email newsletters are like your ordinary newsletter; only, this is sent through the electronic mail and only to customers who have agreed to receive them. This is done either on a daily, weekly, monthly, or annual schedule, and is managed using an email campaign software package. What differentiates this from direct email marketing of sending advertisement messages is that the whole of your promotion message is packaged in an electronic newsletter which aside from containing advertisements about your business includes more information to meet the readers’ day to day needs. This not only gives solutions to customers’ problems through your products and services but entertains them as well.
This is a form of retention email and keeps your customers abreast with the newest promotions in a, shall we say, discrete way. This eliminates the wary feeling people get from being constantly bombarded by advertisements from different businesses’ email marketing campaigns. Think about this: if you add features to your newsletter that appeal to the human soul such as including jokes, stories, or practical guides to living that are in a way related to your business, people look forward to receiving the next issue of your electronic newsletter. This more than anything ensures that they will stay your part of your mailing list. Plus increase the possibility of them reading your advertisements. More than that, this solidifies your relationship with a current or potential customer. Customers will appreciate your effort of keeping them informed.
Electronic newsletter opens many possibilities for your business to expand its customer base through networks of satisfied and service-happy customers.