The Basics of Online Reputation Management

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When information is posted online about a company or an individual, that information can drastically change the brand and reputation of the party in question. Many companies don’t realize how important online brand management can be, and they make the mistake of not worrying about their online image.

Why Online Reputation Matters

The reason this online information makes a difference is because this information can show up in the search engine results when a current or potential customer is searching for your company. Here is what happens:

When positive or negative information is posted online it is picked up by the search engines, and the content can be ranked in the results if there is any relevant information about your company or keywords that related to your company. When a potential customer begins to search online for your business, this information will show up in the results. This potential customer may have their opinion changed for the good or the bad, depending on the information that they read.

Who Needs Online Reputation Management?

The truth is that everyone needs online reputation management: small businesses, doctors, lawyers, contractors, and even individuals. In almost any business, there is often a time when someone is searching online for more information about the company or individuals within the company, and these are perfect opportunities to either improve or lower that person’s opinion of the company.

If you are not a business owner, then internet reputation management is still important because it affects your current and potential career. It is becoming more and more common for hiring managers to spend time looking for information online about potential employees, and this information may either hurt or help you in your career advancement.

Managing your online reputation can be a big job, but it is worth putting in the time and effort because the results definitely pay off in the long run.

Protecting Your Company’s Name

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It seems that there are no limits when a person decides to tarnish the name of a person or a company.  The person will go on a full scale attack that includes posting up bad blog posts, recording negative reviews and putting bad comments anywhere and everywhere.  Some unscrupulous people will actually go so far as to claim the name of a person or company and do untold damage.

Taking the Name of Another

Taking the name of another company or person is as simple as purchasing a website domain name.  After signing up the website under the name of the person or company, it is a simple matter to start publishing any negative content that they want.

Simple Example

Let’s propose that you are the owner of ABC Accounting Services.  During the years of conducting business you came across a client that just didn’t like you.  This person was not happy with anything you did and the relationship ended on a bad note.  In order to extract a little revenge this former client registers a new website with the name ABCAccountingServices.net.  (This is only a hypothetical example, any resemblance to a real company is coincidental).  The former client then starts to make false claims about your company and services.  People looking for ABC Accounting Services are likely to find this website and see all the untrue claims.

Good Counter Strategy

One way to control your online reputation management is to register websites that are various forms of your company name.  For instance, you could register ABCAccounting.com, ABCAccountingService.com, ABCAccountingCompany.com and so forth.  Once you have registered the name then this prevents another person from getting that same website name.  Of course, this is not the only way to handle your reputation management but it is one easy step that can be completed by the majority of companies.