Working from home as an SEO Copywriter is a very unique job and more people than ever are taking this opportunity to build a freelance business which is flexible and potentially lucrative by writing high quality, search engine optimized content for websites. However, if you don’t have a university degree does that mean that your dreams of working as a freelance SEO Copywriter cannot come true?
Experience Speaks For Itself
Yes, it is true that some of the really prestigious job postings for SEO Copywriters state that they require at least a BA Degree in Journalism, Marketing, English or Communications. In many cases, having a degree might give you some advantage over other applicants.
However, if you don’t have these qualifications you can still build your own career in SEO Copywriting. You can head to Odesk.com, Elance.com, or one of the many other freelance writing websites. Build yourself an impressive portfolio that highlights your skills and experience, add a few samples of your writing, and start bidding on jobs.
You will have to start with some of the smallest and lowest paying work in the beginning, but once you build your reputation and do a good job, the better contracts will start rolling in. After a while, you will be able to say that you have been SEO Copywriting for months or even years and you will be able to show off a portfolio of great links to your high-quality work. At this point, most people won’t even ask if you have a degree because your experience will speak for itself.
The Target Keeps Moving
Even if you did have a degree in SEO Copywriting, it would quickly become obsolete within the first few years or even months that you were in the business. The internet search world is constantly evolving, and Google changes its policies and behaviours as quickly and frequently as a fashion model changes her clothes. If your degree had taught you how to achieve success with a set formula for SEO, those same methods could be defunct a month after you graduate.
SEO Copywriting is a very fluid field, and copywriters need to be like surfers riding the very tip of the wave of online trends. They have to be one step ahead of the current developments on the web so that they can give their clients the competitive advantage.
Save yourself the ridiculous student loans and teach yourself instead. Do lots of research into how SEO Copywriting works and keeps you up to date on what is happening online!
What it Really Requires
There is no internationally recognized university degree in SEO Copywriting that you can take, so what are the qualifications for the job?
First of all, you need to be a great writer and you need to love writing. You will be crafting content such as blogs, articles, press releases, and more which will be very important for your clients, so you need to have an impeccable grasp of grammar, sentence structure and spelling so that you don’t make an errors.
You will need to love writing, because you will be doing a lot of it! You also need to be interested and excited about how SEO and internet marketing works, and be constantly keeping yourself up to date on this subject.
You need to be able to come up with creative ideas and fresh approaches, even when you are writing about the same topic for an on-going client for a long time.
Other desirable qualities include self-motivation, organization, communication and time management skills.
If SEO Copywriting sounds like your dream job and you feel like you have what it takes, what’s stopping you?
Do you need to have a university degree to get a job in SEO Copywriting?