There are several guidelines that one should abide by when creating a newsletter design. These guidelines will ensure that your design functions properly and performs to its best potential. First, you will need to consider the width of your template. A newsletter template differs from a website one with respect to width. The template of a website will usually be displayed in a full browser window whereas the newsletter template is displayed within the pane of an email client.
As result, you should adjust the width of your newsletter design so that it fits well in the email client pane. Some publishers overlook this point and they get their newsletter templates flowing outside the pane. The layout of the newsletter may end up screwed up. If you are creating your newsletter in an HTML format, you are advised not to overuse the HTML coding. In other words, keep your code simple and plain or else the email client may fail to process it.
Some of the less known email clients still do not fully support HTML. Do not use CSS for your main newsletter layout. There are still many email service providers which are not compatible with CSS. You should rely mainly on HTML tables for laying out the newsletter template. You can use CSS but only for minor purposes such as editing text, etc. In this case, even if the CSS code is not processed, it will not disrupt the whole newsletter.
It is recommended that you avoid using multimedia in your newsletter emails. First, they may not be displayed by the client and they may also slow down the loading of the newsletter. if you would like to share a video or multimedia file with your subscribers, you can send them a link through which they can view the file on some other site. If you do not plan to create your own template, you may consider using free newsletter templates. These templates will save you all the coding and effort.
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How to Work Out a Professional Newsletter Design by Steve